I am Lovin'TheGoodOleDays!

Welcome to my blog. I'm glad you're here. You'll find information about my shop; favorite recipes; features of other crafters and artisans; tidbits of beach living; and the ups and downs of life.

Yes, there were some things about the past that were definitely great, but everyone's list is slightly different. This blog is my contribution to the things that make life great, and not so great. Like all things, this blog will grow and change as I do. Come grow with me.

Monday, August 4, 2014

My Social Media Action Plan

When it comes to running a business it is very important to have goals.  It is equally important to be very clear with your goals in terms of specific details, a means of measuring the success of your goals, and setting up a timeline in which to carry out those goals.  Otherwise you might as well wish on the first star you see and hope for the best.

This month I have three goals I will be working on. Today's post focuses on my first goal; creating a social media action plan.  I have accounts on facebook, twitter, google+, and pinterest, and I have been posting to each of them, but not consistently and not with a deliberate thought as to the content.  As a visual learner, I am all about charts. I am also an old school type of person.  I didn't see a template I liked so I grabbed a piece of notebook paper, my trusty ruler, and the all-important colored markers.

For facebook, twitter, and google+ I am starting with six categories for posts; humor, me (something related to my shop), question, informational, quote, and share (blog posts and items by others I like). Below is just the first week. I plan on one post from each category once per day on each of the three sites. I figured out how to schedule posts for facebook and twitter, but not google+ yet (other than blog posts, which will post automatically), so those I will be entering as I do them, or until I learn how to schedule those, as well.  The "me" posts and the "share" posts are blank as I haven't planned those yet. I staggered the time and the day for the posts.

I have the quotes written on a separate piece of paper so I can keep track of which ones I have already used and I made a separate bookmark folder to keep track of links for informational posts. The images for my humor posts are saved on my computer.

I will be working on next week's schedule throughout this week, so I am not working into the wee hours on Sunday night, like I did last night. I'm sure this will get easier and more automatic as I go.  The plan is to add more posts throughout the day as I get a handle on my new system.

For pinterest I plan on posting three pins in three separate categories per day. (I usually post more, but this is my minimum goal and I will be keeping track of these, as well. I have made a list of my boards, so I know which ones I need to post on for any given day).

Of course, a good plan needs to have some form of measure to judge its success...or failure, so it can be tweaked as needed.  Below I have listed my beginning followers/fans for each of the sites, plus I added my Etsy followers and shop likes.  At the end of the month I will again record the numbers and take note of any changes.  I will also keep track of the best post per site (noting the category, day, and time of day).  This may take longer than one month for any definitive results, but I haven't done this yet, so I am curious to see how this turns out.

I would love any comments you may have on my action plan. I'd also love to know how you keep track of your goals. If you have a blog post on this topic, please share your link below.

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