So, somehow the powers that be in the Pinterest world decided that I am worthy of running promoted ads, as there was an invitation waiting for me when I logged on today. Well, I figured I would have a go at it and add a few items. The first one took a while, as I had to make sure I was doing it right. Then I got to thinking; since this is such a new feature, maybe it would make a good blog post topic. I can't be the only one who likes a good how to, right?
The first thing you'll do if you have a red "promote" button next to your name is click that or accept the offer to promote if that shows up on your page. You can also click on your name, then the settings gadget, then scroll down to "promoted listings."
Now chose a pin to promote. My first campaign was for a sweater dress. This time I chose one of my tank tops.
Once you have chosen which pin to promote you will need to enter in your search terms. I typed in "womens fashion" and this is what showed up. Click on any relevant terms that you want to include. I wanted to add others, so I just entered different words in the search bar until I found enough terms.
I know I said they recommend 20, but since this is pretty much an experimental run, I thought this was enough. I also didn't see how to separate terms with a comma, as they showed up in the right-hand column when I clicked on them.
This next step is where you will narrow down your target even more by choosing your demographics.
Now you will decide on the details of your ad campaign. You will need to decide just how much you want to spend per click, you will double-check that the link is correct, give your campaign a name, set the length of time you want your campaign to run, and set your daily budget. When you're all set hit "Promote This Pin."
Next up, you will enter in your credit card information. Right now PayPal is not an option, but maybe they'll change that in the future.
All along the way you will see "Learn More" next to the step to be completed. It will take you to The Pinterest Help Center page, Create and edit Promoted Pins. Scroll down "Learn How To" and you can click on the topic for more help.
I'll let you know how my campaigns went. If you already have tried this feature I'd love to hear what you think of it.